How to motivate and incentivise your team

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Offer your employees rewards for a job well done. Use both verbal and financial motivators and incentives.

A big challenge in team building is coming up with new ways to foster and maintain a high level of motivation. How do you keep teams of people excited and driven to succeed over long periods of time? How do you keep your team motivated to improve their performance, and increase their achievements?

It is important to note that we’re not just talking about individuals, but teams of people working together. It is fairly simple to motivate a single person, but an entire team of motivated people will generate significantly higher results.

The key here is to give incentives for individual and team accomplishments. Incentives that reward based on collective achievement require people to work together and motivate each other to succeed.

Before we start talking about monetary and incentive-based rewards, it’s important to look at motivational factors that are not incentive-driven.

a. Make sure to display clear confidence in your staff’s ability, and give them room to work unsupervised where possible.

Employees who feel their managers and supervisors believe and trust in their abilities are happier and will always perform at a higher level than those who do not. They are motivated to “prove them right” and feel supported in their efforts.

Micromanagement quickly reduces morale. It is essential that you and your managers clearly express confidence in your team members. You hired them to do a job, perform a role, so you must ensure they have the space to do so.

b. Set up a system that rewards performance, and provides incentives for reaching milestones or targets.

Incentives are great motivators. An incentive is a reason to perform or act in a certain way. For example, if your team increases sales by 40% by month’s end, they will be treated to an expensive dinner.

Incentives need to be specific and have deadlines in order to be effective. In the example above, sales need to increase by 40% by the end of the month in order for the team to receive their dinner. If sales only increase by 30%, or if they increase by 40% at the end of the second month, the team does not earn their reward.

Time-specific incentives increase the sense of urgency, and encourage staff to work harder to achieve the objective. If the incentive is not time-bound, there is no reason to work faster or harder, since staff will assume they will reach their milestone “eventually.”

It’s up to you how you choose to structure your monetary incentives, based on your budget and resources. Remember to ensure that the terms of each incentive are clearly outlined, and that both parties (you and your employee) understand the agreement.

Monetary Incentives

  • Commissions
  • Bonuses for completing a challenging project, or hitting a target
  • Rewards for highest producing employee
  • Salary increases based on met targets

Gift rewards

  • Spa Gift Certificates
  • Books – consider motivational or business-related topics
  • CDs or DVDs
  • Meals – lunch or breakfast
  • Other gift certificates – gas, food, meals, local shops
  • Movie or theatre tickets
  • Weekend getaway – hotel, meals, etc.
  • Flowers
  • Gym Membership

Don’t overlook the value of company time spent enhancing your employees working environment, or their relationships with each other.

Team building is the final piece of the human resources puzzle – including recruitment, staff training, retention and professional development.

Happy employees will work hard and be loyal to your business, which translates into more capital in your bottom line. You can achieve this many ways – as I’ve described in this E-Class – and it doesn’t have to cost you any money at all.

A huge part of your success as a business owner lies in your ability to manage and support the people who work for you. If this is difficult for you (and it is for many entrepreneurs!), make sure that you surround yourself with strong managers and motivators who can help cultivate a profitable team.

Strengthen Your Marketing and Get More Leads!

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How to Generate More Leads

Above is a link to my latest e-book to help you generate more leads and improve your marketing message.

There is nothing for you to do except open it – Its a gift from me!

The reason I’m sending it to you is just to help you improve your marketing message and remind people of  my Business Growth Academy at the same time.

Look out for my next  event – a joint venture with Stadio Marketing – on Building your Fans around Your Pitch. We’ve delivered it in Ipswich and it was very well received. Dates to be confirmed soon

www.nacbusinessgrowthacademy.co.uk

 

What is Self Confidence?

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Confidence is vital attribute which has made individuals win competitions and games, helped people to do what seems impossible and it has also helped men and women make history. It is required by everyone be it at marriage, in school, at work, in positions of leadership and generally in your daily life.

“Self-confidence gives you the freedom to make mistakes and cope with failure without feeling that your world has come to an end or that you are a worthless person.” – Anon

Self confidence refers to the trust or confidence in self. It is the belief that you (or the person or entity you are acting for) will emerge victorious and successful in the task you want to undertake.  With self confidence, you are able to meet most of the challenges in life. It will also help you do what people believe is impossible or difficult to do.

Most people lack self confidence and this causes them to miss many opportunities. You have to interact, talk and communicate with people if you are to progress.

You have to know how to talk to the public.  All well known and respected public speakers have self confidence. Self confidence at the work place will make you discharge your daily duties and obligations confidently while you are sure that everything is going on well as required.

Self confidence can be built; you can train yourself.  Like any other building activity, you have to mix several things so as to build self confidence.

If you build enough self confidence, you will have built a link to success and creating your ideal life style.  Confidence is the pathway to success it will make you achieve what you what. It will make you a role model which inspires most people.

You also need to have positive self esteem and self efficacy. You need to possess several attributes in order to trust yourself.  If you were not born naturally self confident as is the case with most people, then you will be required to work so as to achieve this vital attribute.

There are two main components of self-confidence namely self esteem and self-efficacy.

These two factors (self esteem and self efficacy) are very important in the life of an individual.

Self efficacy is the belief that you are up to certain task or challenge. It is the belief that you are not disadvantaged; that you are proud of who you are and what you can do. It is the capacity to motivate yourself when you fail.

Self esteem on the other hand is the belief that you are a person of worth and that you are capable of doing something positive. If you lack either self efficacy or self esteem you cannot create your ideal lifestyle by realising your full potential through confidence.

Over the next few posts I will talk more about how you can improve your confidence but there is no quicker way than hiring a confidence coach.

Take a look at my website to find out more and read my testimonials

Doesn’t matter where you live, we can skype, take a phone call or face to face, or a mixture of all. Each has its own merits and work well.

I can create confidence in your future

Goal Setting for Success in 2015

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Yesterday I delivered a workshop for Suffolk Chamber on the subject of success planning for next year.

This is not as simple as it seems and I only had 2 hours. I rarely do powerpoint presentations for my workshops, preferring to find out first what everyone in the room wants to achieve for the session and then adapting the tools and delivery accordingly. It can even change as the morning goes on, so that I ensure I give what each person needs as an individual as well as a group.

When the delegates are very receptive to Neuro linguistic programming tools, as they were yesterday, then the workshops can be outstanding for all of us involved. And so it was in this workshop.

The group were diverse, intelligent, inquisitive, co-operative and I loved every minute of it. There was a lot to take in but the process was embedded in a template for goal setting which I will summarise here:

Know what you want – what will you see, hear and feel as if it was already happening

Understand your ‘Why’ and what your motivations are. Make sure they are big enough.

Write it all down

What’s your starting point, what has already taken place towards this goal?

What are the barriers? – sometimes we need to be someone a little bit different from before in order to achieve, or it could be that we need some extra training, resource, time management.

Who can help and where is the support structure

Visualisation – use it to see, hear and feel that goal, every day and use positive language

Chunk down the bigger parts of the action to smaller parts – do an action plan

What’s the very first step – take it immediately after writing everything down.

Kaizen – Do something every day towards it, however small

 

This is it, in it’s simplest form – if you’d like to know more or would like me to deliver this for you in house – call me or email me

You won’t regret it!

 

 

 

Start thinking about Success for 2015

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The following shows details of my next workshop on behalf of Suffolk Chamber of Commerce. This isn’t just about goal setting, which can sound a bit dry. This will be an interactive, enlightening session to motivate you and focus on successful business and life outcomes.  And there’s a great breakfast thrown in too!

Goal Setting Workshop 7.30am, 20 November Holiday Inn Orwell, Ipswich

Join Suffolk Chamber of Commerce and Nadia Cenci of NAC Coaching Ltd as we help you set your goals for the year ahead.

This workshop is for those who want to learn how to write goals in a powerful and motivating way for personal or business reasons.

By the end this workshop attendees will:

  •  Have more clarity about what they want to achieve in life and business
  •  Have a long term vision as well as short term goals
  •  Understand the power of effective goal setting using Neuro Linguistic Programming tools
  •  Understand more about values and behaviour
  •  Set exciting, powerful and motivating goals for 2015
  •  Feel motivated and more confident in taking action towards successful performance

There will also be plenty of opportunities to network with local businesses, so don’t forget to bring plenty of business cards!

 

How To make the right decisions

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Sometimes in life we are presented with dilemmas.

This is not the same as options, which I prefer to have plenty of when making a decision. This is more about the times when we have a couple of choices, neither being the perfect scenario.

But whether it’s choices or dilemmas my first question is in my 10/10/10 rule and that is:

What do each of these options give me in 10 days, 10 months, 10 years? It will help you to decide whether a long term view is a better one or whether this is about a quick win or even a life changing decision.

Then please take time to ask yourself some good questions to get the ball rolling and try to look at things from all angles.

Each perspective requires a different ‘Thinking Hat’ and relevant questions to ask yourself at the beginning, middle and end.

  • White Hat:
    With this thinking hat you focus on the all the information available.

What is happening now that could be better?

What do you want more of, less of?

What do you really want? What is your overall strategy for this part of your life?

What can you learn from the past about this?

  • Red Hat:
    ‘Wearing’ the red hat, you look at problems using intuition, gut reaction, and emotion.

If you can stop the chatter in your head long enough to feel the vibes in your gut, you will find intuition is hardly ever wrong. What is yours telling you about this and are you listening? Also try to think how other people, with a vested interest, will react.

  • Black Hat:
    Using black hat thinking, look at all the riskier angles of the decision. Look at it cautiously and defensively.

Why might it not work? This is important because it allows you to eliminate, alter , or prepare contingency plans for weaknesses.

Where could this be sabotaged and by whom or what?

  • Yellow Hat:
    The yellow hat helps you to think positively. It is the optimistic viewpoint that helps you to see all the benefits of the decision and the value in it.

What will doing this give you and why do you want it?

  • Green Hat:
    The Green Hat stands for creativity. This is where you can develop creative solutions to a problem.

What else can you do? What is the opposite of what you are doing and what other ideas can you get from that?

  • Blue Hat:
    The Blue Hat stands for control and constant review. It’s about taking a helicopter view of the situation.

What is happening and do you need anyone else or to do anything else? Do you need any other contingency plans?

 

 

When you discover the right answers follow up with bold action trusting that you have everything within you to make it happen.

Word of Mouth – Search & Implement

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People only remember the extraordinary, strange, wild, surprising and unusual. You need to make sure your ideas and marketing reflect these reactions. This doesn’t mean you have to have a product or service that is completely out of the norm, in fact, this could easily drive customers away. You need to have a product or service that is high quality and easily marketable, then you need to market it as extraordinary and new. As you research word of mouth, there are some questions you need to ask along the way: What are the users willing to tell the non-users?

  • Exactly how do your customers describe your product?
  • What are the non-users willing to ask the users?
  • What are the things they need to know, but are unwilling to ask?
  • What happens when these issues are raised?
  • Exactly what do your prospects have to know in order to trigger purchase?
  • Exactly how do your customers answer the objections, concerns, and qualms of your prospects?
  • How do your customers persuade their friends to use your product?
  • How do your customers suggest they initially get to know or try your product?
  • What warnings, safeguards, tips, and suggestions do your customers suggest to your prospects?
  • Are your sales messages, positioning, and important facts about your product getting through and surviving word of mouth?
  • What messages do you need to inject into the marketplace in order to turn the tide in your favour and how will you deliver them?

There are two main reasons why word of mouth research is so important:

  1. To get the real impression and feedback from customers
  2. To define word of mouth itself and the concept it creates

There is a simple formula that can help you conduct your word of mouth research. It’s called the “2-2-2” model. 2-2-2- Model What this breaks down to is:

  • 2 groups of customers
  • 2 focus groups of prospects
  • 2 mixed groups (enthusiasts & sceptics)

In these groups you need to ask the following questions:

  1. What would you tell a friend?
  2. How would you persuade a sceptic?
  3. What questions would you anticipate from a sceptic?
  4. How would you answer their objections?

The best way to conduct these groups is by teleconference. This ensures you’ll get a good variety of demographics for your customers and potential customers. It also allows people to feel safe and more able to express their true feelings. These teleconferences should not be conducted by you, but an independent party to avoid adding pressure to the situation. We’re going to transition a bit and talk about how to construct a word of mouth campaign. First we’ll talk a look at the essential ingredients you need to put together a campaign. These ingredients are:

  • A superior product
  • A way of reaching key influencers in your marketplace
  • A cadre of experts willing to bat for you
  • A large number of enthusiastic consumers
  • A way of reaching the right prospects
  • One or more compelling stories that people will want to tell to illustrate your product’s superiority
  • A way to substantiate, prove, or back up your claims and how the product will work in the real world
  • A way for people to have direct, low-risk experience, a demo, sample, or free trial
  • A way of reducing overall risk, an ironclad guarantee

Once you have those ingredients ready to use, you should consider the situations in which your company can benefit from a strong word of mouth programme. Some of these situations are:

  • When there are credibility problems
  • When there are breakthroughs
  • When there are marginal improvements
  • Where the product has to be tried in large numbers or over time
  • Where there is high risk in trying the product
  • With older or mature products that have a new story that people tend to ignore
  • With unfair competitive practices such as spreading rumors, or telling lies about your product
  • When there are governmental or other restrictions on what you may say or claim directly

While, most of the word of mouth tactics are positive for your word of mouth programme, there are a few products to avoid using in this programme. They are:

  • Products where a seminar would not provide meaningful added value
  • Products that can’t be tried and where there is no consensus among experts
  • Products that are clearly inferior, without having a compensating superiority for similar products
  • Products that are so personal or emotion that rational discussion is irrelevant to the decision
  • Products where the decision value is so small (low price/low volume) the medium will not be cost-effective.

This wraps up this post on word of mouth research and how that research can be used when putting together your word of mouth campaign. If you need help with the research and a plan to use the results of that research, try our FREE test drive to get all the help you need with our top notch resources and tools. Go over to www.nacbusinessgrowthacademy.co.uk

Are You Someones 12th Man

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My book uses football as an analogy for personal development. With the World Cup looming, which sets my heart racing just thinking about it, I thought I’d share a chapter with you.

This is taken from chapter 8 of my book – The Beautiful Inner Game

If you are a Norwich or Ipswich fan, you will remember quite vividly and with a smile, the time Delia Smith made an emotional plea to the crowd at Norwich city’s home ground, when the team were performing badly (I do remember those days most fondly!).

She cried out ‘Where Are You?’ to what is known in football as the 12th man – the fans, knowing the importance of cheering the team and creating an atmosphere of encouragement.

Over the 25 years I’ve been attending the matches at Portman Road, I’ve witnessed the impact of having the crowd in fine voice and also of seeing the confidence of players drop right in front of my eyes, when the home fans become agitated or reprehensive. There are many who say that the footballers are paid more than enough to be able to sweep all that aside, but they’re human and having negative comments or jeers thrown at you whilst you’re trying to concentrate, is not exactly helpful.  And yet, they’re expected to take it and play their best football, which they often do in spite of criticism – not because of it.

So what has this got to do with you? Well let me ask you this. Who gains from your successes, and how do you connect with the wider world?

Social media with sites like twitter, facebook, blogging etc mean we have a much bigger audience than ever before and the wider our contribution to society, the more responsibility we have to act with integrity, warmth, compassion and understanding. This doesn’t mean we have to be a saint 24/7 – just that we need to acknowledge what we do has an affect on other people, as well as ourselves.

All of us need to listen to feedback without getting defensive and I am well aware of the many ways in which people (including myself) show subtle signs of defensiveness, rather than gratitude for a constructive insight. Do you do any of the following?

  • Wanting the last word?
  • Justifying everything and so waffle on endlessly about the ‘why’?
  • Blaming or attacking, as best form of defence?
  • Agreeing, just to shut someone up?
  • Not listening and even walking away?
  • Sulking and holding a grudge?
  • Denying altogether?
  • Purposely pretending you don’t understand what the problem is?

If you are really brave, you could ask the people you love to give you some honest, caring feedback on how you could make the changes you need, to reach your full potential, and then listen without saying a single word. Try it and see!

When we finally accept that happiness and peace comes from something within, rather than searching outside of ourselves, the more we can become other people’s 12th man.

The truly confident and grateful will spend time being compassionate and boosting other’s self esteem, whilst those, that have yet to finish this journey, will be too busy searching in the wrong place and blaming everything else, to ever be a Champion of Champions.

Take a look at my testimonial page

to find out how I can help you to be truly, permanently confident.

Put A Spring In Your Step!

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Easter is one of the most special public holidays of the year and my personal favourite.

As the mornings and evenings grow lighter and as the last of the winter frosts disappear, there is a great feeling of a new beginning.

I love noticing as I walk around my neighbourhood, that so many gardens are starting to look fresh and beautiful. People are taking the time to smile and have a chat. It truly is a great time of the year with so much to look forward to over the coming months.

This is also a great time of year to look back at those New Year resolutions, to review progress and to take any corrective action needed. It is the time to clear away the clutter in our homes and in our heads to make way for exciting challenges.

As a confidence coach I realise that the seasons can affect our attitudes and our self esteem.

Now that our surroundings are bursting with the promise of the warmth of summer, this is an ideal time to decide that you too will put right anything that you feel needs correcting in your own life.

This needn’t be an arduous task, as many of my clients will tell you. Several small changes can make a huge difference to your life.

 

So let me ask you a few questions:

 

What have you done over the last year that has been really useful?

What has not been so useful?

What should you do less of? More of? Start doing?

What is it that you do so well, that doing more of it will make the biggest difference?

What would you truly love to create in your life?

 

Take some time to really think about the answers to these questions and write down any new goals as well as review the ones you have already set.

 

Happy seed sowing!

 

And from me a really Great, Happy Easter!Image

How to Focus on Your Ideal Customers

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In this post we will cover:

  • The 80/20 rule in your business
  • How to figure out who your ideal customers are
  • How to figure out what your ideal customers want

The majority of your revenue comes from your ideal customers. This is great news!

I’ve described the 80/20 rule of business before, but it’s the premise for this whole post.

80% of your revenue comes from 20% of your clients, and
those 20% are your ideal customers.

Generally, these customers are loyal, spend a lot and spend often. They may be demanding, or ask you to stretch a little bit further, but they’re fair and they’re profitable. You make a substantial amount of money from them. You want to keep these customers in your business, and keep them exceptionally happy.

The rest of your customers can be organised on a sliding scale all the way down to your c-list, or unprofitable customers. These are the people who waste your time, energy and resources. They’re never satisfied, and nearly always cost you more to serve than they actually spend in your business.

The most profitable – and enjoyable to work in – businesses know how to spot and cater to their 20%, as well as how to spot and fire the difficult customers.

This post is about optimising your customer base so you can

a. serve happy, pleasant customers
b. see more repeat business
c. have happier staff
d. make more money

To identify the bad apples, you’ll have to first make a list of your ideal customers.

Go through your database of customers and make a list of the customers that make you answer yes to the following questions:

  • Has the customer purchased from you on several occasions?
  • Is the customer profitable?
  • Is the customer strategically important to your business?
  • Has the customer spent a significant amount of money in your business?

While you do this, you may also wish to make a list of customers who made you answer no to one or several of those questions. Those customers could potentially be unprofitable, or undesirable ones that you need to review.

When you are trying to establish how profitable a customer is, think about how much they spend, how often they spend, and what they buy. Do they buy high-margin or low-margin items? Have they referred other customers to you? Do they pay on time? Do they buy products or services at full price? Each business will have a different set of criteria to evaluate this, but use those questions as guidelines.

Your ideal customers are those that are highly profitable, and a dream to deal with. You’re more than happy to accommodate their requests, and go above and beyond their expectations. These are the customers you will want to cultivate more of in your business.

Your ideal customers are the ones that:

  • Ask you for the products and services that fall within your expertise or speciality.
  • Value your products and services, as well as you and your staff.
  • Pay a fair market price.
  • Challenge you to be better at what you do.
  • Support your continued business and professional growth.
  • Help you move in new strategic directions.

Once you know who your top clients are, ask them what they want and value in your business so you can continue to provide great service.

Why do your ideal customers buy from you? And what more can you do to encourage their business?

Consider sending a survey out to your A-list customers, and provide an incentive for them to complete and return it. Craft the questions to elicit a true picture of your strengths and weaknesses, and include a combination of multiple choice, ranking and open ended questions.

Ask your ideal customers questions about:

  • The products or services they love or would love to see.
  • Customer service elements that are important to them.
  • Why they chose your business?
  • How your business could improve?
  • How could you do more business with them?

You may also wish to create a survey for your staff to identify anything in your business that they feel could be improved. They work there everyday too, so they’re a great resource pool for ideas and enhancements.

Take the information you collect from these surveys, and use it to genuinely improve your business. Fix any problems, and eliminate any activities or services that weren’t identified as valuable. Maximise the activities and services that were identified as valuable.