Start thinking about Success for 2015

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The following shows details of my next workshop on behalf of Suffolk Chamber of Commerce. This isn’t just about goal setting, which can sound a bit dry. This will be an interactive, enlightening session to motivate you and focus on successful business and life outcomes.  And there’s a great breakfast thrown in too!

Goal Setting Workshop 7.30am, 20 November Holiday Inn Orwell, Ipswich

Join Suffolk Chamber of Commerce and Nadia Cenci of NAC Coaching Ltd as we help you set your goals for the year ahead.

This workshop is for those who want to learn how to write goals in a powerful and motivating way for personal or business reasons.

By the end this workshop attendees will:

  •  Have more clarity about what they want to achieve in life and business
  •  Have a long term vision as well as short term goals
  •  Understand the power of effective goal setting using Neuro Linguistic Programming tools
  •  Understand more about values and behaviour
  •  Set exciting, powerful and motivating goals for 2015
  •  Feel motivated and more confident in taking action towards successful performance

There will also be plenty of opportunities to network with local businesses, so don’t forget to bring plenty of business cards!

 

How To make the right decisions

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Sometimes in life we are presented with dilemmas.

This is not the same as options, which I prefer to have plenty of when making a decision. This is more about the times when we have a couple of choices, neither being the perfect scenario.

But whether it’s choices or dilemmas my first question is in my 10/10/10 rule and that is:

What do each of these options give me in 10 days, 10 months, 10 years? It will help you to decide whether a long term view is a better one or whether this is about a quick win or even a life changing decision.

Then please take time to ask yourself some good questions to get the ball rolling and try to look at things from all angles.

Each perspective requires a different ‘Thinking Hat’ and relevant questions to ask yourself at the beginning, middle and end.

  • White Hat:
    With this thinking hat you focus on the all the information available.

What is happening now that could be better?

What do you want more of, less of?

What do you really want? What is your overall strategy for this part of your life?

What can you learn from the past about this?

  • Red Hat:
    ‘Wearing’ the red hat, you look at problems using intuition, gut reaction, and emotion.

If you can stop the chatter in your head long enough to feel the vibes in your gut, you will find intuition is hardly ever wrong. What is yours telling you about this and are you listening? Also try to think how other people, with a vested interest, will react.

  • Black Hat:
    Using black hat thinking, look at all the riskier angles of the decision. Look at it cautiously and defensively.

Why might it not work? This is important because it allows you to eliminate, alter , or prepare contingency plans for weaknesses.

Where could this be sabotaged and by whom or what?

  • Yellow Hat:
    The yellow hat helps you to think positively. It is the optimistic viewpoint that helps you to see all the benefits of the decision and the value in it.

What will doing this give you and why do you want it?

  • Green Hat:
    The Green Hat stands for creativity. This is where you can develop creative solutions to a problem.

What else can you do? What is the opposite of what you are doing and what other ideas can you get from that?

  • Blue Hat:
    The Blue Hat stands for control and constant review. It’s about taking a helicopter view of the situation.

What is happening and do you need anyone else or to do anything else? Do you need any other contingency plans?

 

 

When you discover the right answers follow up with bold action trusting that you have everything within you to make it happen.

Word of Mouth – Search & Implement

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People only remember the extraordinary, strange, wild, surprising and unusual. You need to make sure your ideas and marketing reflect these reactions. This doesn’t mean you have to have a product or service that is completely out of the norm, in fact, this could easily drive customers away. You need to have a product or service that is high quality and easily marketable, then you need to market it as extraordinary and new. As you research word of mouth, there are some questions you need to ask along the way: What are the users willing to tell the non-users?

  • Exactly how do your customers describe your product?
  • What are the non-users willing to ask the users?
  • What are the things they need to know, but are unwilling to ask?
  • What happens when these issues are raised?
  • Exactly what do your prospects have to know in order to trigger purchase?
  • Exactly how do your customers answer the objections, concerns, and qualms of your prospects?
  • How do your customers persuade their friends to use your product?
  • How do your customers suggest they initially get to know or try your product?
  • What warnings, safeguards, tips, and suggestions do your customers suggest to your prospects?
  • Are your sales messages, positioning, and important facts about your product getting through and surviving word of mouth?
  • What messages do you need to inject into the marketplace in order to turn the tide in your favour and how will you deliver them?

There are two main reasons why word of mouth research is so important:

  1. To get the real impression and feedback from customers
  2. To define word of mouth itself and the concept it creates

There is a simple formula that can help you conduct your word of mouth research. It’s called the “2-2-2” model. 2-2-2- Model What this breaks down to is:

  • 2 groups of customers
  • 2 focus groups of prospects
  • 2 mixed groups (enthusiasts & sceptics)

In these groups you need to ask the following questions:

  1. What would you tell a friend?
  2. How would you persuade a sceptic?
  3. What questions would you anticipate from a sceptic?
  4. How would you answer their objections?

The best way to conduct these groups is by teleconference. This ensures you’ll get a good variety of demographics for your customers and potential customers. It also allows people to feel safe and more able to express their true feelings. These teleconferences should not be conducted by you, but an independent party to avoid adding pressure to the situation. We’re going to transition a bit and talk about how to construct a word of mouth campaign. First we’ll talk a look at the essential ingredients you need to put together a campaign. These ingredients are:

  • A superior product
  • A way of reaching key influencers in your marketplace
  • A cadre of experts willing to bat for you
  • A large number of enthusiastic consumers
  • A way of reaching the right prospects
  • One or more compelling stories that people will want to tell to illustrate your product’s superiority
  • A way to substantiate, prove, or back up your claims and how the product will work in the real world
  • A way for people to have direct, low-risk experience, a demo, sample, or free trial
  • A way of reducing overall risk, an ironclad guarantee

Once you have those ingredients ready to use, you should consider the situations in which your company can benefit from a strong word of mouth programme. Some of these situations are:

  • When there are credibility problems
  • When there are breakthroughs
  • When there are marginal improvements
  • Where the product has to be tried in large numbers or over time
  • Where there is high risk in trying the product
  • With older or mature products that have a new story that people tend to ignore
  • With unfair competitive practices such as spreading rumors, or telling lies about your product
  • When there are governmental or other restrictions on what you may say or claim directly

While, most of the word of mouth tactics are positive for your word of mouth programme, there are a few products to avoid using in this programme. They are:

  • Products where a seminar would not provide meaningful added value
  • Products that can’t be tried and where there is no consensus among experts
  • Products that are clearly inferior, without having a compensating superiority for similar products
  • Products that are so personal or emotion that rational discussion is irrelevant to the decision
  • Products where the decision value is so small (low price/low volume) the medium will not be cost-effective.

This wraps up this post on word of mouth research and how that research can be used when putting together your word of mouth campaign. If you need help with the research and a plan to use the results of that research, try our FREE test drive to get all the help you need with our top notch resources and tools. Go over to www.nacbusinessgrowthacademy.co.uk

Are You Someones 12th Man

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My book uses football as an analogy for personal development. With the World Cup looming, which sets my heart racing just thinking about it, I thought I’d share a chapter with you.

This is taken from chapter 8 of my book – The Beautiful Inner Game

If you are a Norwich or Ipswich fan, you will remember quite vividly and with a smile, the time Delia Smith made an emotional plea to the crowd at Norwich city’s home ground, when the team were performing badly (I do remember those days most fondly!).

She cried out ‘Where Are You?’ to what is known in football as the 12th man – the fans, knowing the importance of cheering the team and creating an atmosphere of encouragement.

Over the 25 years I’ve been attending the matches at Portman Road, I’ve witnessed the impact of having the crowd in fine voice and also of seeing the confidence of players drop right in front of my eyes, when the home fans become agitated or reprehensive. There are many who say that the footballers are paid more than enough to be able to sweep all that aside, but they’re human and having negative comments or jeers thrown at you whilst you’re trying to concentrate, is not exactly helpful.  And yet, they’re expected to take it and play their best football, which they often do in spite of criticism – not because of it.

So what has this got to do with you? Well let me ask you this. Who gains from your successes, and how do you connect with the wider world?

Social media with sites like twitter, facebook, blogging etc mean we have a much bigger audience than ever before and the wider our contribution to society, the more responsibility we have to act with integrity, warmth, compassion and understanding. This doesn’t mean we have to be a saint 24/7 – just that we need to acknowledge what we do has an affect on other people, as well as ourselves.

All of us need to listen to feedback without getting defensive and I am well aware of the many ways in which people (including myself) show subtle signs of defensiveness, rather than gratitude for a constructive insight. Do you do any of the following?

  • Wanting the last word?
  • Justifying everything and so waffle on endlessly about the ‘why’?
  • Blaming or attacking, as best form of defence?
  • Agreeing, just to shut someone up?
  • Not listening and even walking away?
  • Sulking and holding a grudge?
  • Denying altogether?
  • Purposely pretending you don’t understand what the problem is?

If you are really brave, you could ask the people you love to give you some honest, caring feedback on how you could make the changes you need, to reach your full potential, and then listen without saying a single word. Try it and see!

When we finally accept that happiness and peace comes from something within, rather than searching outside of ourselves, the more we can become other people’s 12th man.

The truly confident and grateful will spend time being compassionate and boosting other’s self esteem, whilst those, that have yet to finish this journey, will be too busy searching in the wrong place and blaming everything else, to ever be a Champion of Champions.

Take a look at my testimonial page

to find out how I can help you to be truly, permanently confident.

Put A Spring In Your Step!

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Easter is one of the most special public holidays of the year and my personal favourite.

As the mornings and evenings grow lighter and as the last of the winter frosts disappear, there is a great feeling of a new beginning.

I love noticing as I walk around my neighbourhood, that so many gardens are starting to look fresh and beautiful. People are taking the time to smile and have a chat. It truly is a great time of the year with so much to look forward to over the coming months.

This is also a great time of year to look back at those New Year resolutions, to review progress and to take any corrective action needed. It is the time to clear away the clutter in our homes and in our heads to make way for exciting challenges.

As a confidence coach I realise that the seasons can affect our attitudes and our self esteem.

Now that our surroundings are bursting with the promise of the warmth of summer, this is an ideal time to decide that you too will put right anything that you feel needs correcting in your own life.

This needn’t be an arduous task, as many of my clients will tell you. Several small changes can make a huge difference to your life.

 

So let me ask you a few questions:

 

What have you done over the last year that has been really useful?

What has not been so useful?

What should you do less of? More of? Start doing?

What is it that you do so well, that doing more of it will make the biggest difference?

What would you truly love to create in your life?

 

Take some time to really think about the answers to these questions and write down any new goals as well as review the ones you have already set.

 

Happy seed sowing!

 

And from me a really Great, Happy Easter!Image

How to Focus on Your Ideal Customers

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In this post we will cover:

  • The 80/20 rule in your business
  • How to figure out who your ideal customers are
  • How to figure out what your ideal customers want

The majority of your revenue comes from your ideal customers. This is great news!

I’ve described the 80/20 rule of business before, but it’s the premise for this whole post.

80% of your revenue comes from 20% of your clients, and
those 20% are your ideal customers.

Generally, these customers are loyal, spend a lot and spend often. They may be demanding, or ask you to stretch a little bit further, but they’re fair and they’re profitable. You make a substantial amount of money from them. You want to keep these customers in your business, and keep them exceptionally happy.

The rest of your customers can be organised on a sliding scale all the way down to your c-list, or unprofitable customers. These are the people who waste your time, energy and resources. They’re never satisfied, and nearly always cost you more to serve than they actually spend in your business.

The most profitable – and enjoyable to work in – businesses know how to spot and cater to their 20%, as well as how to spot and fire the difficult customers.

This post is about optimising your customer base so you can

a. serve happy, pleasant customers
b. see more repeat business
c. have happier staff
d. make more money

To identify the bad apples, you’ll have to first make a list of your ideal customers.

Go through your database of customers and make a list of the customers that make you answer yes to the following questions:

  • Has the customer purchased from you on several occasions?
  • Is the customer profitable?
  • Is the customer strategically important to your business?
  • Has the customer spent a significant amount of money in your business?

While you do this, you may also wish to make a list of customers who made you answer no to one or several of those questions. Those customers could potentially be unprofitable, or undesirable ones that you need to review.

When you are trying to establish how profitable a customer is, think about how much they spend, how often they spend, and what they buy. Do they buy high-margin or low-margin items? Have they referred other customers to you? Do they pay on time? Do they buy products or services at full price? Each business will have a different set of criteria to evaluate this, but use those questions as guidelines.

Your ideal customers are those that are highly profitable, and a dream to deal with. You’re more than happy to accommodate their requests, and go above and beyond their expectations. These are the customers you will want to cultivate more of in your business.

Your ideal customers are the ones that:

  • Ask you for the products and services that fall within your expertise or speciality.
  • Value your products and services, as well as you and your staff.
  • Pay a fair market price.
  • Challenge you to be better at what you do.
  • Support your continued business and professional growth.
  • Help you move in new strategic directions.

Once you know who your top clients are, ask them what they want and value in your business so you can continue to provide great service.

Why do your ideal customers buy from you? And what more can you do to encourage their business?

Consider sending a survey out to your A-list customers, and provide an incentive for them to complete and return it. Craft the questions to elicit a true picture of your strengths and weaknesses, and include a combination of multiple choice, ranking and open ended questions.

Ask your ideal customers questions about:

  • The products or services they love or would love to see.
  • Customer service elements that are important to them.
  • Why they chose your business?
  • How your business could improve?
  • How could you do more business with them?

You may also wish to create a survey for your staff to identify anything in your business that they feel could be improved. They work there everyday too, so they’re a great resource pool for ideas and enhancements.

Take the information you collect from these surveys, and use it to genuinely improve your business. Fix any problems, and eliminate any activities or services that weren’t identified as valuable. Maximise the activities and services that were identified as valuable.

 

 

How to Write an Effective Headline in 6 Steps!

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1. Identify who you are trying to target.

You need a clear understanding of who you’re writing for and what their motivators are before you can attempt to reach them.

If you are trying to target a more specific group within your target market, you can choose to segment your market into sub-markets by demographic or behaviouristic characteristics. For example, you might choose to focus on only men, or only women with children under five years of age.

The more specific you can be with your market, the easier time you will have identifying and reaching their emotional ‘hot buttons.’

2. Identify what you are trying to communicate.

Once you know who you’re speaking to, clearly define what message you need to communicate to them. Be specific, and even write it down in plain language before you start drafting your headlines.

To clearly articulate your message, ask yourself questions like:

  • Do you have a solution to their problem?
  • Do you offer a new product or service that they need?
  • Can you provide the information they’re looking for?
  • Do you have a better option for them?

3. Identify the motivators or “hot buttons” that will elicit an emotional response from your audience.

Take the list you drafted above, and highlight or write down the words that will pique your target market’s interest, or trigger their ‘hot buttons’.

If you’re selling vacuum cleaners to young mothers, you’re going to want to identify words that would appeal to her desire to keep her home germ free for toddlers, and make her cleaning efforts easier and less time consuming.

When you’re writing for sales and marketing, always try to paint a picture for your audience. Carefully select descriptive words they will relate to and resonate with, and strong power words.

For example, phrases like “challenging outdoor experiences” would appeal to physically fit readers, but not those who don’t like to exercise.

4. Choose a type of headline that will work best based on the emotional motivators you have identified.

Direct Headlines clearly and simply state the offer or message, without any attempt at humour or cleverness. Pure Silk Scarves – 40% This Weekend Only | Brand New Security System Just $99 Per Month

Indirect Headlines are subtle, and often use curiosity to pique a reader’s interest before providing an explanation in the body copy. Clever puns, figures of speech and double meanings are often used. 

News Headlines mimic a headline you would read in the newspaper and are a great option for a new product announcement or industry scoop. These work best when you actually have news, and can stay focused on benefits, not features. 

Question Headlines ask the reader something they can closely relate to or would need to continue reading to discover the answer. Questions are easy to read, and can immediately tap into your reader’s emotions.

‘How to’ Headlines indicate that the rest of the copy or the offer itself will describe a step-by-step process of interest or use to the reader. These two words create headlines that work wonders. How to find a job in a recession | How to start a profitable internet business from scratch.

Command Headlines are similar to direct headlines, but always start with a strong verb or command for action. It usually focuses on the most important benefit you offer your reader. Triple your energy in just three days | Stop wasting money when you travel.

‘Reasons Why’ or ‘Ways to’ Headlines precede lists of tips, suggestions, product benefits or even mistakes of interest to your target audience. Keep the list to a reasonable length or you’ll run the risk of losing your reader. Eight ways to save money around the house 

Testimonial Headlines use other people’s opinions and expertise to persuade a reader to keep reading and begin to build trust. Quotation marks are used to indicate that the words are a testimonial, not the words of your business, and they can increase readership by almost 30%. 

5. Draft at least ten different headlines and pick your best three to test and measure.

Use the number of words you need to get your point across, without writing a paragraph. Remember that your headline needs to do one thing: get the reader to keep reading.

Don’t be afraid to draft pages of headlines or sift through the pages of a thesaurus before you get yours just right. Sometimes you’re only a word or two away from transforming a boring headline into a really effective one. Some examples:

Example Headline Templates

  • How to become the smartest _____ in _____
  • How to end ______
  • How I improved my _____
  • How to develop _____
  • Seven ways to add to your _____ without cleaning out your bank account
  • How to begin _____
  • 12 innovations in _____ design
  • How to enjoy _____
  • Introducing the four key rules for _____
  • How I _____
  • Six things to check when buying a new _____

6. Always test and measure the effectiveness of your headlines. Try two at a time and compare which generates the best results.

As always, you will need to test and measure the strength of your headlines. Try to test at least two “hot buttons” in different media to determine where your target audience’s reaction is the strongest.

You can leverage off of the information gathered from testing and measuring your powerful offer as well. For example, if the offer geared to safety and security concerns was a roaring success, headlines that tap into those motivators will also be successful.

You can apply these headline writing techniques to all your marketing materials.

How I help you to be Confident and what is NLP?

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I am asked on a regular basis about how I can make people more confident, what do I do and how does NLP work?

There is no quick answer to this so it’s not often I get to give the long answer.  I thought I would take the time to give more of an explanation.

My one to one clients are different from the bespoke programmes that I offer small business owners but eventually all will confide in me on both personal and business issues because I take a holistic view of their lives and check where they may need help.

Often people will come to me with what they think is the problem, when in fact it is a sympton of the real problem. I have been told many times that I unravel this in an uncannily speedy time! I think I’m just great at trusting my intuition, and often hear what is NOT being said.

Basically I use 4 main tools, although this is not the full tool kit;

A structure for the session including a main aim for the client in each one with action points to take away

The Wheel of Life in which to take that holistic view

Deep incisive questioning to make my clients more self aware and to answer stuff they have never thought of before

And Neuro Linguistic Programming (NLP)

NLP has, in the past, been viewed with scepticism but for me my licensed practitioner’s course was the best thing I’ve ever completed, for my own personal development as well as helping to exceed my client’s expectations (90% say they didn’t expect to have such great results in such a short space of time).

So what is it?

Neuro

The nervous system, including the brain and the five senses and how we interpret the information we receive via our filters

 Linguistic

The verbal & non-verbal language symbols with which we code & transmit meaning.

 Programming

The ability to structure our neurological and linguistic systems to achieve certain results.

 The Fundamentals

1. Know what you want (Outcome / Direction)

 2. Get the attention of the unconscious mind and become more self aware

 3. Know whether you’re getting what you want (Sensory Acuity)

4. Adjust what you’re doing accordingly (Behavioural Flexibility)

NLP makes some presuppositions as follows. These are not necessarily true but can be very useful for successful communication influence.

  • · The map is not the territory
  • · Each person is unique
  • · Having choice is better than not having choice.
  • · People make the best choice available to them at the time
  • · Every behaviour has a positive intention.
  • · There is no failure, only feedback
  • · The resources the individual needs are already within them.
  • · The meaning of a communication is the response you get
  • · There is a solution to every problem
  • ·· Mind and body are one system

So what sort of people come to me? I have coached barristers, politicians, accountants, managers, executives, nurses, teachers, students, construction workers, housewives, brides to be, sole traders, service providers, architects, bankers, web designers – you get the drift!

I have helped them to be confident in communicating, networking, speaking, presenting, interviews, managing people, managing personal relationships, focusing, being more successful, happy, reducing stress, releasing their creativity and genius, finding their feet again after a setback, marketing, getting rid of procrastination to take action, and much more.

I do this face to face as a one to one, telephone, skype, group coaching or deliver an interactive workshop or a combination of medias.

Confidence is key to so many things but that gives a flavour.

Please take a look at the testimonials on the home page or contact me for more information

5 Ways to be a Confident Networker

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Groucho Marx once said ‘I don’t care to belong to any club that will have me as a member’!

So my first tip is:

1) Value yourself and your time. Its easy to go to every lunch and breakfast meeting advertised and achieve very little. Work out the cost of your time on an hourly rate and use this when prioritising and planning your strategy for marketing, networking etc. Believe that you have something fantastic to offer to the right people or business.

If belief in your product, company or yourself is 8/10 or less, what would make it a 10/10?

2) ‘Me Ltd’

I do a whole workshop on this one. It isn’t about the branding of your company, I leave that to the experts, but about how you portray yourself to the world via social media and face to face. It needs to be consistent, authentic and have integrity. What makes you different? What is your USP? Make sure your target market knows who you are, what you do and how you do it. And if you can’t describe your target market, then that’s the first thing you need to do!

3) Get Confident

In my workshop ‘Confidently Smart Network’ I show you how to use Neuro Linguistic Programming to feel confident working the room and how to put together a brilliant elevator pitch to make you feel confident when standing up to speak or for first introductions My top tip here is to go to any networking event with the mindset that you are there to help others connect with each other and to build relationships. Think outwards rather than inwards. You will make far better relationships with this attitude than trying to get people to help you.

4) Make a list

Go back over old ground on this too. Who are your past clients and what could you offer them now? Friends, family, neighbours, school gates, hobbies – who do they know that fits your target market? Get introduced or go for coffee. Also think of companies that have the same target market as you. Consider joint ventures or being able to use their database with a special offer etc.

5) Blow Your Own Trumpet

Use testimonials in everything you do. Website, brochures, presentations, social media. Use LinkedIn to get recommendations. And change your ‘features’ to ‘benefits’ in all communications. Its not the F Word but the B Word!

6) An extra Tip

Come on my workshop or ask for in-house session at your company! Previously delivered by yours truly for Business Link, this is my most popular and highly praised workshop which I am delivering to East of England and via Suffolk Chamber soon.

And get more hints and tips about this and your marketing strategy here

If time were money, how would you manage yours? – Part 2 Self Management strategies

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Here are a series of effective strategies for improving your time management skills, and for doing more in less time.

The strategies described below will help you take charge of your schedule and use your time in a more effective manner. Grab your pad of paper and start by choosing five or six strategies to try, take some notes as you read through and decide which you will try first.

Remember this is an individual process – everyone works differently – so if you have to try a few different things to get some meaningful results, that’s okay/normal!

Prioritise your tasks > You can’t do everything, so you need to decide what is most deserving of your time investment.
> Choose what needs to be completed now, what can be completed later, and what can be delegated to someone else.
> Focus on your top three priorities at any one time, and consistently revise your list so that the highest priority items are on the top, and the lowest priority items are at the bottom.
Delegate > You can’t do everything, so you need to decide what you absolutely need to do, and what others can finish.
> You also need to accept that while it may seem “faster” for you to complete a task initially, spending the time to teach someone to complete the task will save you hours later on.
> Delegation is a vital skill that you need to refine, practise and master as a manager.
Focus on your skills > If you have a good understanding of your own strengths and weaknesses, you can use this to your advantage.
> An effective way to manage your time is to only do the things that you know you are good at, or required for, helps to make money, and delegate or outsource the areas where you are not as strong.
Say no > Learn how to say no, and you will reclaim dozens of hours every week.
> It’s so easy to say yes to something in the moment, and later feel overwhelmed when that task is added to your to do list. You may feel pressure to say yes to everything as a business owner, but you do have a choice.
Keep a strict schedule > Create and keep a strict schedule for yourself that supports your productivity, and minimises distractions.
> Include personal and work time in your schedule
> Schedule time for things like closed-door work, work planning, email and phone responses, internal and external meetings, “me time”, family and exercise.
Make decisions > As a successful business owner, you will need to learn to make good decisions quickly and efficiently, without wasting time with deliberations.
> You can only make the best decision with the information you have, in the time frame you have to make it. No one expects you to be able to see the future – be decisive, make some mistakes, and learn from them.
Manage interruptions > Establish which hours of the day you are most productive, and set those hours aside for yourself to finish important tasks, uninterrupted.
> Schedule open door hours, and closed-door hours.
> Schedule windows of time for reading and replying to emails, and for answering and replying to phone calls.
Manage interruptions Avoid duplicating efforts > Take note of how many tasks are completed more than once, or by more people than necessary.
> Establish clear communication systems and procedures to minimise this, and make sure all your employees have a clear understanding of their roles and responsibilities.
> Use tools like checklists, meeting minutes and individual task assignments to minimise mis-communication and duplication in tasks.
Stop procrastinating > If you are a seasoned procrastinator, the idea of “just stopping” is usually much easier in principle than in practice.
> The best way to overcome procrastination is to use your willpower to stop. Refining this skill will help to prevent you from procrastinating in the future.
> Try working in blocks of focused time, with breaks or rewards at the end, and break down big tasks into small manageable ones – called ‘chunking’.

Effective time management is just a formal way of saying that you make good choices about how you spend your valuable time.

It really just boils down to making choices, and setting up a structure that enables you to succeed. You have to try a few different strategies and structures to see what works best for you.

Remember that self management is a personal investigation that will look different for everyone. Some people can work in the middle of a loud, crowded room, and others need absolute silence to function at a high level. Respect your own needs.

Next time – How to add value to your business