What is Self Confidence?

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Confidence is vital attribute which has made individuals win competitions and games, helped people to do what seems impossible and it has also helped men and women make history. It is required by everyone be it at marriage, in school, at work, in positions of leadership and generally in your daily life.

“Self-confidence gives you the freedom to make mistakes and cope with failure without feeling that your world has come to an end or that you are a worthless person.” – Anon

Self confidence refers to the trust or confidence in self. It is the belief that you (or the person or entity you are acting for) will emerge victorious and successful in the task you want to undertake.  With self confidence, you are able to meet most of the challenges in life. It will also help you do what people believe is impossible or difficult to do.

Most people lack self confidence and this causes them to miss many opportunities. You have to interact, talk and communicate with people if you are to progress.

You have to know how to talk to the public.  All well known and respected public speakers have self confidence. Self confidence at the work place will make you discharge your daily duties and obligations confidently while you are sure that everything is going on well as required.

Self confidence can be built; you can train yourself.  Like any other building activity, you have to mix several things so as to build self confidence.

If you build enough self confidence, you will have built a link to success and creating your ideal life style.  Confidence is the pathway to success it will make you achieve what you what. It will make you a role model which inspires most people.

You also need to have positive self esteem and self efficacy. You need to possess several attributes in order to trust yourself.  If you were not born naturally self confident as is the case with most people, then you will be required to work so as to achieve this vital attribute.

There are two main components of self-confidence namely self esteem and self-efficacy.

These two factors (self esteem and self efficacy) are very important in the life of an individual.

Self efficacy is the belief that you are up to certain task or challenge. It is the belief that you are not disadvantaged; that you are proud of who you are and what you can do. It is the capacity to motivate yourself when you fail.

Self esteem on the other hand is the belief that you are a person of worth and that you are capable of doing something positive. If you lack either self efficacy or self esteem you cannot create your ideal lifestyle by realising your full potential through confidence.

Over the next few posts I will talk more about how you can improve your confidence but there is no quicker way than hiring a confidence coach.

Take a look at my website to find out more and read my testimonials

Doesn’t matter where you live, we can skype, take a phone call or face to face, or a mixture of all. Each has its own merits and work well.

I can create confidence in your future

The Hydration Must

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Water is one of the few crucial things that we need to live and an important part of staying healthy and focused.

This week we’ve seen news that many older people are de-hydrated, especially in some care homes. This is so sad, as water can be so re-vitalising and essential for a clear mind.

Whether I’m coaching individuals, business owners or young people, I like to check on their health too.

This is such an easy and cheap way to help your skin, body and mind! As my friend and colleague Allen Jesson says:

YOU are actually 60% water. So how much water do you need to drink on a daily basis to keep YOU going? 

Well, that is going to vary by person to person, by your diet, where you live etc. etc. 
As a rough rule of thumb, you should drink somewhere between 2 and 4 litres per day. 
But there are a couple of quick tricks that you can use to know whether 
you are getting enough fluid on a daily basis 
1.If you're feeling tired or lethargic, drink a pint of water. If you feel better 
within 5 or 10 minutes, then you were probably dehydrated.

2.Check the colour of your urine. Assuming that you haven't been eating beetroot
or the like, then your urine should be a clear, water like colour. If it is yellow or darker 
then you are probably dehydrated.

3.Try drinking 4 litres per day and see if it makes a difference to your energy levels and your overall 
sense of well being.

By the way, if you eat a healthy diet, you will get a lot of water from the fruit and vegetables. 
Soup is obviously good in this respect too. The good news for tea and coffee drinkers is that most 
studies have found that in moderate amounts, caffeine has only mild diuretic effects -- much like water. 

However, I'll finish with one last word of warning: Generally, alcohol is a diuretic, meaning it 
increases urination and flushes water (and other good stuff) from the body.

So, for hydration purposes, tea, coffee, water, fruit juice all good. Alcohol bad. Got it?

Further than Yesterday!

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I have long reached my goals by taking small but sure steps towards them, reviewing as I go along. I call it Kaizen planning. The following is an article by my colleague Allan Jesson, who has been doing the same thing but with a small twist. He calls it FTY – further than yesterday!

‘When I started my marathon training I couldn’t run a mile. The simple principle I came up with was to go ‘Further Than Yesterday’. I did this for 6 months culminating in my completing the London Marathon in 2007. But this ‘Further Than Yesterday’ can be applied to many aspects of everyday life and I would like to discuss just a few of them here. Let’s say you’re in business or you work in a job. ‘Further Than Yesterday’ could apply to your sales or revenue targets, your position within the company, your happiness in the job, the good you do for other employees and so on. It’s quite a big list when you set your mind to it. Think of it as an ever raising bar in your life, until you reach your identified goal or milestone. That leads me to a few important points:

1.It’s great to go ‘Further Than Yesterday’ but you do NOT want to create a hamster wheel that you are forever on.

2.That’s why it’s important to set milestones and targets so you know when you’re arrived.

3.It’s also important to celebrate and acknowledge your achievements as you go ‘Further Than Yesterday’

4.This concept becomes increasingly magnified if you commit publicly to your eventual goals and map or chart your progress. I think it’s quite a natural state to stop testing boundaries but I think many fall way too short of their potential.

Is there part of you that is unhappy or unfulfilled because you haven’t challenged your future? Have you stopped an endeavour, when it all become too hard? Have you ever tried to run before you could walk? Do you have some BIG goals that you would like to have a go at? If you answered “yes”, or even “maybe” to any of these questions, then Further Than Yesterday may just be the strategy you have been looking for.

Some final tips:

1.Always begin with the end in mind. But choose a target that is reachable (with determination and a stretch, don’t aim too low).

2.Map out the incremental steps you need to achieve your long term goal (for example, I knew I had to run a further 24 miles in one go in 6 months, so that was 4 extra miles a month, 1 extra mile a week, 1/5th of a mile ‘further than yesterday’ on each of my five training runs per week).

3.Things often and will probably not go to plan. Don’t get despondent, just adjust your plan and stretch the time line or decrease/increase the incremental steps if possible.

Whatever you do, don’t settle for less than your full potential. If there is life, you can still go ‘Further Than Yesterday’. Because if you don’t, the opposite becomes naturally true i.e. Less Than Yesterday. If that happens to you then your Glory Days will be forever that and your world (and your thinking) will gradually become smaller and smaller.’

I can help you with your goals – just call me for a no obligation chat – Lets get you there far quicker than you could imagine!  Call me on 01473 682760 and make 2015 your best yet..

Launch of My New product!

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As you know, my main focus of coaching is around confidence and performance, in business and life, helping business owners, their teams, individuals and young people to reach their absolute best and to feel confident giving their gift to the world – releasing their genius, as I call it.

Previously I would not coach anyone who had experienced a trauma, instead requesting that they receive counselling first before coming to me, as I was not trained in such things.

Now I have added a new skill and product to my services and you can find out more about this here at the Vitali-Chi site

This allows me to deal with the following:

Vitali-chi has given me another powerful tool in which to help my clients, such as:

Loss of confidence through trauma
Release hidden emotions and memories
Depression
Improve health and well being of both mind and body
Executive clarity and revitalisation
Relieve tensions and stresses

Goal Setting for Success in 2015

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Yesterday I delivered a workshop for Suffolk Chamber on the subject of success planning for next year.

This is not as simple as it seems and I only had 2 hours. I rarely do powerpoint presentations for my workshops, preferring to find out first what everyone in the room wants to achieve for the session and then adapting the tools and delivery accordingly. It can even change as the morning goes on, so that I ensure I give what each person needs as an individual as well as a group.

When the delegates are very receptive to Neuro linguistic programming tools, as they were yesterday, then the workshops can be outstanding for all of us involved. And so it was in this workshop.

The group were diverse, intelligent, inquisitive, co-operative and I loved every minute of it. There was a lot to take in but the process was embedded in a template for goal setting which I will summarise here:

Know what you want – what will you see, hear and feel as if it was already happening

Understand your ‘Why’ and what your motivations are. Make sure they are big enough.

Write it all down

What’s your starting point, what has already taken place towards this goal?

What are the barriers? – sometimes we need to be someone a little bit different from before in order to achieve, or it could be that we need some extra training, resource, time management.

Who can help and where is the support structure

Visualisation – use it to see, hear and feel that goal, every day and use positive language

Chunk down the bigger parts of the action to smaller parts – do an action plan

What’s the very first step – take it immediately after writing everything down.

Kaizen – Do something every day towards it, however small

 

This is it, in it’s simplest form – if you’d like to know more or would like me to deliver this for you in house – call me or email me

You won’t regret it!

 

 

 

Start thinking about Success for 2015

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The following shows details of my next workshop on behalf of Suffolk Chamber of Commerce. This isn’t just about goal setting, which can sound a bit dry. This will be an interactive, enlightening session to motivate you and focus on successful business and life outcomes.  And there’s a great breakfast thrown in too!

Goal Setting Workshop 7.30am, 20 November Holiday Inn Orwell, Ipswich

Join Suffolk Chamber of Commerce and Nadia Cenci of NAC Coaching Ltd as we help you set your goals for the year ahead.

This workshop is for those who want to learn how to write goals in a powerful and motivating way for personal or business reasons.

By the end this workshop attendees will:

  •  Have more clarity about what they want to achieve in life and business
  •  Have a long term vision as well as short term goals
  •  Understand the power of effective goal setting using Neuro Linguistic Programming tools
  •  Understand more about values and behaviour
  •  Set exciting, powerful and motivating goals for 2015
  •  Feel motivated and more confident in taking action towards successful performance

There will also be plenty of opportunities to network with local businesses, so don’t forget to bring plenty of business cards!

 

How To make the right decisions

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Sometimes in life we are presented with dilemmas.

This is not the same as options, which I prefer to have plenty of when making a decision. This is more about the times when we have a couple of choices, neither being the perfect scenario.

But whether it’s choices or dilemmas my first question is in my 10/10/10 rule and that is:

What do each of these options give me in 10 days, 10 months, 10 years? It will help you to decide whether a long term view is a better one or whether this is about a quick win or even a life changing decision.

Then please take time to ask yourself some good questions to get the ball rolling and try to look at things from all angles.

Each perspective requires a different ‘Thinking Hat’ and relevant questions to ask yourself at the beginning, middle and end.

  • White Hat:
    With this thinking hat you focus on the all the information available.

What is happening now that could be better?

What do you want more of, less of?

What do you really want? What is your overall strategy for this part of your life?

What can you learn from the past about this?

  • Red Hat:
    ‘Wearing’ the red hat, you look at problems using intuition, gut reaction, and emotion.

If you can stop the chatter in your head long enough to feel the vibes in your gut, you will find intuition is hardly ever wrong. What is yours telling you about this and are you listening? Also try to think how other people, with a vested interest, will react.

  • Black Hat:
    Using black hat thinking, look at all the riskier angles of the decision. Look at it cautiously and defensively.

Why might it not work? This is important because it allows you to eliminate, alter , or prepare contingency plans for weaknesses.

Where could this be sabotaged and by whom or what?

  • Yellow Hat:
    The yellow hat helps you to think positively. It is the optimistic viewpoint that helps you to see all the benefits of the decision and the value in it.

What will doing this give you and why do you want it?

  • Green Hat:
    The Green Hat stands for creativity. This is where you can develop creative solutions to a problem.

What else can you do? What is the opposite of what you are doing and what other ideas can you get from that?

  • Blue Hat:
    The Blue Hat stands for control and constant review. It’s about taking a helicopter view of the situation.

What is happening and do you need anyone else or to do anything else? Do you need any other contingency plans?

 

 

When you discover the right answers follow up with bold action trusting that you have everything within you to make it happen.

Word of Mouth – Search & Implement

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People only remember the extraordinary, strange, wild, surprising and unusual. You need to make sure your ideas and marketing reflect these reactions. This doesn’t mean you have to have a product or service that is completely out of the norm, in fact, this could easily drive customers away. You need to have a product or service that is high quality and easily marketable, then you need to market it as extraordinary and new. As you research word of mouth, there are some questions you need to ask along the way: What are the users willing to tell the non-users?

  • Exactly how do your customers describe your product?
  • What are the non-users willing to ask the users?
  • What are the things they need to know, but are unwilling to ask?
  • What happens when these issues are raised?
  • Exactly what do your prospects have to know in order to trigger purchase?
  • Exactly how do your customers answer the objections, concerns, and qualms of your prospects?
  • How do your customers persuade their friends to use your product?
  • How do your customers suggest they initially get to know or try your product?
  • What warnings, safeguards, tips, and suggestions do your customers suggest to your prospects?
  • Are your sales messages, positioning, and important facts about your product getting through and surviving word of mouth?
  • What messages do you need to inject into the marketplace in order to turn the tide in your favour and how will you deliver them?

There are two main reasons why word of mouth research is so important:

  1. To get the real impression and feedback from customers
  2. To define word of mouth itself and the concept it creates

There is a simple formula that can help you conduct your word of mouth research. It’s called the “2-2-2” model. 2-2-2- Model What this breaks down to is:

  • 2 groups of customers
  • 2 focus groups of prospects
  • 2 mixed groups (enthusiasts & sceptics)

In these groups you need to ask the following questions:

  1. What would you tell a friend?
  2. How would you persuade a sceptic?
  3. What questions would you anticipate from a sceptic?
  4. How would you answer their objections?

The best way to conduct these groups is by teleconference. This ensures you’ll get a good variety of demographics for your customers and potential customers. It also allows people to feel safe and more able to express their true feelings. These teleconferences should not be conducted by you, but an independent party to avoid adding pressure to the situation. We’re going to transition a bit and talk about how to construct a word of mouth campaign. First we’ll talk a look at the essential ingredients you need to put together a campaign. These ingredients are:

  • A superior product
  • A way of reaching key influencers in your marketplace
  • A cadre of experts willing to bat for you
  • A large number of enthusiastic consumers
  • A way of reaching the right prospects
  • One or more compelling stories that people will want to tell to illustrate your product’s superiority
  • A way to substantiate, prove, or back up your claims and how the product will work in the real world
  • A way for people to have direct, low-risk experience, a demo, sample, or free trial
  • A way of reducing overall risk, an ironclad guarantee

Once you have those ingredients ready to use, you should consider the situations in which your company can benefit from a strong word of mouth programme. Some of these situations are:

  • When there are credibility problems
  • When there are breakthroughs
  • When there are marginal improvements
  • Where the product has to be tried in large numbers or over time
  • Where there is high risk in trying the product
  • With older or mature products that have a new story that people tend to ignore
  • With unfair competitive practices such as spreading rumors, or telling lies about your product
  • When there are governmental or other restrictions on what you may say or claim directly

While, most of the word of mouth tactics are positive for your word of mouth programme, there are a few products to avoid using in this programme. They are:

  • Products where a seminar would not provide meaningful added value
  • Products that can’t be tried and where there is no consensus among experts
  • Products that are clearly inferior, without having a compensating superiority for similar products
  • Products that are so personal or emotion that rational discussion is irrelevant to the decision
  • Products where the decision value is so small (low price/low volume) the medium will not be cost-effective.

This wraps up this post on word of mouth research and how that research can be used when putting together your word of mouth campaign. If you need help with the research and a plan to use the results of that research, try our FREE test drive to get all the help you need with our top notch resources and tools. Go over to www.nacbusinessgrowthacademy.co.uk

Harness the Power of Word Of Mouth

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Today we’re going to talk about how to harness the power of word of mouth. Including the six step process to success and other ways to harness the power of WOM. So, let’s get started!

So, what exactly is word of mouth? Well, we know how powerful it can be, but to define it: Word of mouth is a communication that happens between a customer and a potential customer. There is usually a relationship of some kind between these two people with an established level of trust.

Now, compare this to advertising where you are providing a message to a potential customer where they have not established relationship with you or level of trust. Who are they more likely to take advice from? The answer is clear!

We talked above about the benefits of word of mouth now let’s take a look at some reasons why it works. Some of these are:

  • The information is custom tailored to the potential customer because of the friendly relationship of the referrer.
  • It’s more personal, relevant and believable.
  • It’s customer driven.
  • It’s self generating and can take on a life of its own, especially with the information age of the Internet.
  • It becomes part of the product’s description.
  • The source of word of mouth can be important and more effective when coming from an expert.
  • Word of mouth saves you time and money.

 

To fully utilise word of mouth you need to understand:

  1. Where is your word of mouth coming from?
  2. What products are being affected by word of mouth?
  3. How is your word of mouth traveling?

Once you know these things you can work out a plan on how to trigger more word of mouth.

There are six steps to harnessing word of mouth:

  1. Understand your customers’ values and priorities, this will help you understand why they would buy your products.
  2. Understand the different adopter types: innovators, early adopters, middle majority, late adopters and laggards.
  3. Identify which decision stages are needed for your product to be adopted.
  4. Use the information from steps 2 & 3 to figure out which wording and word of mouth tactics are going to work using the Decision Maker Matrix
  5. Put together the resources for the highest word of mouth impact.
  6. Create and implement your word of mouth campaign.

The Decision Maker Matrix is based off years of trial and error by George Silverman. It essentially charts to different concerns you may come across when working with different adopters and putting together a decision process for each one.

We are now going to move onto other ways to harness power of WOM:

Use Experts

Experts can come in many forms and all their opinions should be taken into consideration when putting together a WOM campaign. Some experts to gather information from include:

  • Customers
  • Suppliers
  • Experts
  • Salespeople
  • Experts’ roundtables
  • Experts’ selling groups

 

Seminars, Workshops & Speeches

These venues are a perfect opportunity to gather information. People who attend these types of events are used to giving feedback, so you can use a survey or other method to gather information you can look over later. Some events to use are:

  • Speakers programme
  • Seminars
  • Group selling
  • Dinner meetings
  • Peer selling groups
  • Teleconferenced experts’ panels
  • Trade show events/opportunities

 

“Canned” Word of Mouth

The concept of “canned” word of mouth is using hard and online products to get feedback and offer information at the same time. Some ideas for these are:

  • Videos
  • Audios
  • World Wide Web
  • CD’s

 

Referral Selling

As we’ve talked about before a referral programme can help with a variety of things in building your business. By using some of the following tactics and opportunities you can find out exactly what you need to do to generate positive word of mouth. These tactics and opportunities are:

  • Testimonials
  • Networking
  • Referral Selling Programme

 

“New” Media

The concept of “new” media is the use of up and coming media sources and opportunities to get the word out about your products and services and listen for the feedback about them.

 

Using Traditional Media for Word of Mouth

Using traditional media is a great way to get feedback. These are still considered main stream ways of interacting with the public and consumers. Some traditional media outlets are:

  • Customer service
  • PR
  • Events
  • Promotions
  • Word of mouth in ads, sales brochures, or direct mail
  • Salesperson programmes, sales stars, or peer training,
  • Word-of-mouth incentive programmes (“Tell-a-friend”)
  • Customer gifts they can share with their friends (articles, how-to manuals)

 

Internal Word of Mouth

  • Encourage employee word of mouth and sharing feedback with family, friends and others
  • Offer rewards or commission for word of mouth success

 

As you can see there are tons of ideas you can work with to increase your level of positive word of mouth marketing.

There’s much more on my marketing website

 

www.nacbusinessgrowthacademy.co.uk